Privacy Policy

Effective Date:: January 18, 2025

Introduction

PARQ LTD ('PARQ', 'we', 'our' or 'us') is committed to protecting the privacy and personal data of its users. This Privacy and Data Protection Policy describes how we collect, use, share, and protect the personal data of individuals who use our services through the PARQ platform (the 'System'). Our commitment is to ensure compliance with data protection laws and transparency in all interactions related to your information. Additionally, we strive to comply with the standards established in the Meta Developer Data Use Policy and Google policies to ensure robust privacy and data protection.

1. Data Controller

PARQ LTD is the data controller of the personal data under this policy. PARQ LTD has appointed a Data Protection Officer (DPO) to oversee compliance with data protection laws. For inquiries, you may contact the DPO at dpo@parqtech.com. For other questions, please email us at privacy@parqtech.com. This ensures that users have a clear and direct point of contact for privacy-related concerns.

2. Summary of Data Practices

We value transparency and have summarized our key data practices below:

  • What we collect: Personal information (e.g., name, email, vehicle details), location data, and usage data.
  • Why we collect it: To provide services, improve user experiences, and fulfill legal obligations.
  • Your rights: Access, rectify, delete, or restrict your data at any time.
  • Sharing with third parties: Data is only shared with trusted partners for service delivery.

For complete details, please continue reading this policy.

3. Data We Collect

We collect and process personal data strictly necessary for the purposes described in this policy. Our approach is based on the principle of minimization to reduce unnecessary processing.

3.1. Registration Information
  • Registration Information: Name, email address, phone number, vehicle registration details, payment method, and other information necessary to create and manage your account.
  • Operator Information: Business name, contact details, location, pricing, and other operational data.
  • Provider Information: Service details, contact information, and payment information.
  • Support Requests: Details provided when contacting customer support to troubleshoot issues or make inquiries.
3.2 Automatically Collected Data
  • Device Information: IP address, browser type, operating system, device identifiers, and app usage data.
  • Location Data: GPS data to facilitate location-based services, such as finding nearby parking spaces or providing directions to operators.
  • Cookies and Tracking Technologies: Usage data collected through cookies, analytics, and similar tools. See the Cookies section for detailed information about how we use cookies and similar technologies.
3.3. Third-Party Data
  • Payment Gateways: Data from payment processors to facilitate secure transactions.
  • Verification Services: Data obtained from public databases to confirm user account details and enhance system security.
  • Meta Integrations: Data shared with Meta for user authentication, analytics, or service improvement, in full compliance with Meta's Developer Data Use Policy.
  • Electronic Billing Systems: Data shared with integrated systems to generate and process electronic invoices, ensuring legal and operational compliance.
  • Google Services: Data shared with Google for Maps (location-based services), Ads (personalized marketing), and Tag Manager (tracking site interactions) to improve user experience and system performance.
  • Marketing Partners: Non-sensitive demographic data used to personalize marketing campaigns.

4. How We Use Your Data

We process your personal data for the following purposes:

  • Service Provision: Operating the System, facilitating bookings, and processing payments securely.
  • Account Management: Including authentication, user profile management, and personalized recommendations.
  • Communication: Notifying users about account activity, policy changes, and updates about new services.
  • Marketing: Promotional communications subject to explicit consent.
  • Analytics: Understanding user preferences, improving the System, identifying trends, and developing new features.
  • Fraud Prevention: Detecting, preventing, and addressing fraudulent activities or security threats.
  • Meta Integration Purposes: Use of Meta services for authentication or analytics, limited to explicitly permitted purposes.
  • Electronic Billing: Sharing user data with billing systems to ensure compliance with financial regulations.
  • Google Services: Using Google Maps for navigation, Google Ads for personalized marketing, and Google Tag Manager for website and app analytics.
  • Regional Compliance: Ensuring adherence to local laws, including GDPR for EU users, CCPA for California users, and LGPD for Brazilian users.
  • Legal Compliance: Adherence to laws and responding to requests from authorities.

We will not use your data for unrelated purposes without your explicit consent.

5. Your Rights

You have the following rights under applicable data protection laws:

  • Access: Request and obtain details about your data.
  • Rectification: Correct inaccuracies in your personal data.
  • Erasure: Request deletion of your personal data where legally permissible.
  • Restriction: Limit processing under specific conditions.
  • Portability: Receive your data in a portable format for transfer to another provider.
  • Objection: Object to processing, particularly for marketing or automated decisions.
  • Withdraw Consent: Withdraw previously given consent without affecting legal processing.

To exercise these rights, please email privacy@parqtech.com with your request. We strive to respond to all inquiries promptly and within legal timeframes.

6. Data Retention Policy

Personal data is retained only as long as necessary to:

  • Provide services efficiently.
  • Meet legal obligations.
  • Resolve disputes and enforce agreements.
  • Support historical data analysis and operational optimization.
Examples of retention periods:
  • Financial Data: Retained for 7 years to comply with regulatory obligations.
  • Account Data: Retained for the duration of your account and deleted within 30 days after closure, unless legal obligations require additional retention.
  • Data Shared with Meta: Retained only as long as necessary for integration purposes and deleted according to Meta policies.
  • Google Services Data: Retained according to the operational needs of Maps, Ads, and Tag Manager, and deleted in accordance with Google's retention guidelines.
  • Electronic Billing Data: Retained to comply with financial regulations and audit requirements for the legally required period.

7. Third-Party Sharing and Integrations

We may share data with third parties, including:

  • Service Providers: Hosting providers, payment processors.
  • Meta Platforms: For user authentication, analytics, or facilitating specific services, in compliance with Meta's Developer Data Use Policy.
  • Electronic Billing Systems: To generate and process legally compliant invoices.
  • Google Services: For Maps (navigation), Ads (personalized marketing), and Tag Manager (analytics) to improve system functionality and user experience.
  • Business Partners: Operators and Providers to enable efficient service delivery, including operations coordination, transaction processing, user interaction management, and seamless integration of system functions.
  • Legal Obligations: Compliance with applicable legal or regulatory requirements.

All third parties must accept contractual obligations that ensure your data is handled securely and in accordance with this policy.

8. International Data Transfers

Your data may be transferred and processed outside the UK/EEA in countries with different data protection laws. We ensure adequate safeguards, including Standard Contractual Clauses approved by the European Commission or other equivalent mechanisms, for such transfers. A list of external partners and transfer locations is available upon request.

9. Cookies and Tracking Technologies

Cookies enhance System functionality and user experience. We use the following types of cookies:

  • Essential Cookies: Required for System operation, such as maintaining session state and enabling secure login.
  • Performance Cookies: Collect data about user interactions to improve speed, usability, and system features.
  • Advertising Cookies: Enable targeted marketing campaigns through platforms like Google Ads, ensuring relevant advertisements.
  • Analytics Cookies: Used by tools like Google Tag Manager to track site behavior, helping refine and optimize the System.
Cookie Management

Users can manage cookie preferences through browser settings or use the opt-out features provided in our Cookie Policy. Please note that disabling cookies may affect certain System functionalities.

10. Children's Privacy

The System is not intended for children under 13 years of age (or the applicable digital consent age in your jurisdiction). We do not knowingly collect data from children. If you believe we have collected data from a child, please contact us immediately to delete the data.

11. Updates to this Policy

Policy updates will be communicated via email or through the System with a minimum 14-day notice to allow users to review and adapt to changes. Significant updates will include a summary of changes to facilitate understanding. Users are encouraged to review updates in a timely manner.

12. Contact Us

For questions, inquiries, or to exercise data rights, please contact us at:

  • Email: privacy@parqtech.com

This Privacy and Data Protection Policy demonstrates our commitment to responsible and transparent handling of user data. For additional details, please feel free to contact us at any time.